As part of the marketing strategies engaged by the Lesotho Tourism Development Corporation (LTDC) to promote Lesotho as a destination of choice locally and internationally, LTDC usually participates in events like Africa’s Travel Indaba with the private sector leveraging it as a platform to attract more tour operators to bring tourists into the country for increased revenue in the tourism sector. Africa’s Travel Indaba is a premier tourism trade show held annually at the Durban International Convention Centre (ICC) and this year it will be held from 12th -15th May, 2025. The theme for Africa Travel Indaba 2025 is “Unlimited Africa”, celebrating the continent’s endless tourism capacity and strengthening more collaboration across borders.
The trade show is planned to offer an ideal opportunity for African tourism exhibitors to showcase their offerings to international and local buyers, destination marketing authorities, leisure tourism services partners and accommodation providers. It is the most outstanding platform on the continent for one to meet one-on-one with the most prominent buyers in the world, and to get access to Africa’s preeminence and its infinite prospects. Africa Tourism Indaba provides business opportunities and quality linkages that form Africa’s future.
This year, the Lesotho Tourism Development Corporation (LTDC), and the LTDC’s new Board of Directors will also take part in an educational tour in this year’s Africa Tourism Indaba, thus the tour is intended to offer invaluable insights into high-impact approach and creative tactics within the tourism sector, which can be utilized to enhance the Corporation’s efficiency and impact.
Accompanying the Lesotho tourism promoting agency is roughly 55 local businesses all focusing on inbound travel to Lesotho which comprises of hotels, lodges, guest houses, tour operators, tour guides, travel agencies, event organizers, national parks and attractions management.
The team spearheaded by the LTDC Acting CEO Ms. Mamello Morojele will attend bilateral meetings with strategic partners to partake in Business-to-Business (B2B) sessions with international buyers as well as to participate in seminars to get opportunities for travel businesses to develop their networks, gain insights, and generate new business leads.
Thandiwe Mathibela, Global Manager for PR, Communications and Stakeholder Relations at SA Tourism said 26 countries confirmed to exhibit at this year’s trade show, with buyers from 55 countries expected to participate and above 1200 exhibitors have expressed interest in attending, including showcasing 297 tourism products. “Africa Tourism Indaba promises unparalleled networking opportunities and international exposure”, concluded Ms. Mathibela.
Mr. Kemang Leluma, speaking on behalf of Tour Operators Association of Lesotho (TOAL) stated that the primary objective for participating in the Africa Travel Indaba is to network with international participants, learn from likeminded businesses how to manage and overcome common challenges in the tourism sector, explore partnership opportunities, promote tour packages, and identify potential investment opportunities to support business growth.
